A full rebranding was executed for Blanche, an all-gold jewelry brand in Mexico.
The branding accompanied everything from the logo, to the mood, colors, and more. Hence creating a unified, classy, effortlessly chic branding experience across all boards.
We developed everything from the stationary to the packaging, including general art direction for this gold jewelry brand.
The branding project when beyond the products and created a brand personality: seductive, silent yet elegant.
The language devleoped was aligned with the aesthetics: seductive, minimal and elegant to portray the core values of Blanche.
The packaging design for Blanche was also done to accomodate the pieces in style.